About Bluú Indonesia

Founded in 2023, our journey began as a humble side project under the name BluPasifik. What started as a small experiment quickly evolved into a passionate pursuit—driven by the simple idea that laundry services could be more reliable, more personal, and more community-focused.

As we listened to our customers and learned from our early days, we reimagined the brand and refined our approach. 

What began as a side hustle is now a growing business with a clear mission: to make everyday routines easier, cleaner, and more human.