Founded in 2023, our journey began as a humble side project under the name BluPasifik. What started as a small experiment quickly evolved into a passionate pursuit—driven by the simple idea that laundry services could be more reliable, more personal, and more community-focused.
As we listened to our customers and learned from our early days, we reimagined the brand and refined our approach.
What began as a side hustle is now a growing business with a clear mission: to make everyday routines easier, cleaner, and more human.

James Horman is Co-Founder & Managing Partner of Bluú. In this role, he is responsible for leading the company's vision and architecting Bluú fulfillment and distribution ecosytem.
He holds a Bachelor's degree in Psychology from the University of British Columbia.
Prior to Founding Bluú, he spent several years as a finance professional, wor
James Horman is Co-Founder & Managing Partner of Bluú. In this role, he is responsible for leading the company's vision and architecting Bluú fulfillment and distribution ecosytem.
He holds a Bachelor's degree in Psychology from the University of British Columbia.
Prior to Founding Bluú, he spent several years as a finance professional, working in the capital raising divison within the funds and ETFs business of an asset management firm based in Toronto

Vincent Wihardjo is Co-Founder and Partner. He holds a chemical Engineering degree from University of Birmingham and a Master of Finance from the Queen Mary University of London.
Before Bluú, he spent 3+ years in investment banking across London and Jakarta, covering M&A transactions across several industries.
His background in engineer
Vincent Wihardjo is Co-Founder and Partner. He holds a chemical Engineering degree from University of Birmingham and a Master of Finance from the Queen Mary University of London.
Before Bluú, he spent 3+ years in investment banking across London and Jakarta, covering M&A transactions across several industries.
His background in engineering, finance, and global capital markets shapes his strategic and data driven approach precision, innovation, customer obsession and operational excellence.
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