About Bluú Indonesia

Our History

Founded in 2023, our journey began as a humble side project under the name BluPasifik. What started as a small experiment quickly evolved into a passionate pursuit—driven by the simple idea that laundry services could be more reliable, more personal, and more community-focused.

As we listened to our customers and learned from our early days, we reimagined the brand and refined our approach.

What began as a side hustle is now a growing business with a clear mission: to make everyday routines easier, cleaner, and more human.

Leadership

James Horman

James Horman is Founder & CEO of Bluú. In this role, he is responsible for leading the company's vision and architecting Bluú fulfillment and distribution ecosytem.

He holds a Bachelor's degree in Psychology from the University of British Columbia.

Prior to Founding Bluú, he spent several years as a finance professional, working in the capi

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James Horman is Founder & CEO of Bluú. In this role, he is responsible for leading the company's vision and architecting Bluú fulfillment and distribution ecosytem.

He holds a Bachelor's degree in Psychology from the University of British Columbia.

Prior to Founding Bluú, he spent several years as a finance professional, working in the capital raising divison within the funds and ETFs business of an asset management firm based in Toronto

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About Bluú Indonesia

Our History

Leadership

James Horman

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